NEWS
Apple Faces Trademark Battle to Use 'Vision Pro' Name in China
116
2023-06-14
Posted by 3uTools

Apple may be forced to change the name of its new mixed reality headset in China unless it can come to an agreement with Huawei, which already owns the "Vision Pro" trademark in the country.

Apple Faces Trademark Battle to Use 'Vision Pro' Name in China


Originally spotted by MyDrivers, the trademark was originally granted to Huawei on May 16, 2019, and gives the company exclusive rights to its use in China from November 28, 2021 to November 27, 2031.


Huawei actively uses the trademark in China, and offers a number of products under the Vision name, including smart TVs and smart glasses. If Apple intends to sell its headset in China and call it Vision Pro, it may have to enter into negotiations with Huawei to release the trademark for a price.


It would not be the first time Apple has had to pay a Chinese company to use a product name. Apple in 2012 paid Proview Technology $60 million for the rights to the "iPad" trademark in China. The payment followed several court cases in which Apple unsuccessfully argued that it had already acquired the rights for the name as part of a deal with Proview's Taiwanese arm.


Apple Faces Trademark Battle to Use 'Vision Pro' Name in China


Huawei "Vision Pro" trademark documents (Source: MyDrivers)


Apple has said it plans to launch the Vision Pro headset in the United States early next year, with the product set to become available in "more countries" later in 2024.


Source: Macrumors

Related Articles
Apple Removes iCloud Activation Lock Status Tool From Website macOS High Sierra 10.13.2 Beta 4 Now Available Apple Releases macOS Catalina With Find My, Screen Time, and No More iTunes Rumor: Apple Blocks Activation on iOS 9.0-9.3.5 Firmware Apple Still Signing iOS 11.3 Beta 5/6, Downgrade to It to Jailbreak Your iPhone iOS 10.3 Jailbreak / iOS 10.3.1 Jailbreak How to Download Apple’s Official iOS IPSW with One Simple Step? Apple Acquires German Eye Tracking Firm SensoMotoric Instruments